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For the last 15 years, we’ve been a small company focused on dogs. From health to happiness, our business decisions have always grown from what is best for our animal companions.
We started our first small business in the dog care industry, owning and operating a large dog boarding and daycare facility in Atlanta. We began offering a curated selection of foods, treats and accessories for our customers based on our own personal research of what we would want for our own pack and they loved it!
We currently own and operate dog-centered pet retail stores called The Whole Dog Market in Atlanta, GA. Our goal is to provide the very best nutritional options and guidance for our fellow dog lovers.
A few years back, a farmer from South Georgia came into one of our stores with some hand-made, sun-dried rawhide rolls. We had never seen anything like them before because there was NOTHING like them available! The farm was White Oak Pastures in Bluffton, GA. They were in the beginning stages of developing all natural, direct from the farm treats and chews. We jumped at the chance to work with them and to get to know White Oak Pastures!
There was an immediate connection between White Oak and The Whole Dog Market and over time and several visits to the farm in Bluffton, we built a bond of trust, honesty, and loyalty. We found kindred spirits at White Oak and were awed by their dedication to their craft.
We were inspired and started dehydrating products like liver, kidney, heart, and gizzards from White Oak in our home kitchen, bagging and selling them in The Whole Dog Market. They were a hit with our customers and we knew there was nothing like them on the market. We took the opportunity to create our own in-house treat line and pursue what we found so fulfilling about our partnership with White Oak Pastures: providing pure, transparently sourced products with ingredients and quality that were beyond reproach.